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Recent Blog Posts

November 12, 2019
Notice and Consent-COPPA

Notice and Consent: Why COPPA Does Little to Protect the Personal Information of Children

One might assume that the U.S. Children’s Online Privacy Protection Act of 1998 (COPPA) and associated FTC COPPA Rule provide actual protection over our children’s personal information when they are online. In reality, however, COPPA and the COPPA Rule merely install a minor speed bump on the well-traveled information superhighway, requiring online content providers in the United States to get a parent or guardian to check a box before marketers, data brokers and the advertising technology (“ad tech”) industry can proceed to harvest and exploit the personal data of children 12 and under.
October 9, 2019
Examining COPPA and the Google-YouTube Settlement

Examining COPPA and the Google-YouTube Settlement

On September 4, 2019 the Federal Trade Commission (FTC) announced that Google and its subsidiary YouTube agreed to “pay a record $170 Million to settle allegations by the Federal Trade Commission and the New York Attorney General that the YouTube video-sharing service illegally collected personal information from children without their parents’ consent” (the “Google-YouTube Settlement”). Specifically, the FTC and the State of New York (NYS) jointly alleged that YouTube violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from minors under the age of 13 by persistent identifiers, commonly known as cookies, to deliver targeted behavioral advertising to children on a variety of “child-directed” YouTube channels.
October 4, 2019

Introducing the CPREA: California Privacy Rights and Enforcement Act of 2020

CCPA may have been just the beginning of California’s privacy framework. On September 25, 2019, Californians for Consumer Privacy, the group behind the California ballot initiative that resulted in California Consumer Privacy Act (CCPA), filed a new initiative intended for California’s November 2020 general election ballot, which they have labeled as the “California Privacy Rights and Enforcement Act” or CPREA. This time the group is expanding its efforts to implement additional privacy and data protection standards for California citizens, including minors, to create a formal governmental privacy enforcement agency, and to address the use of personal information in political campaigns.

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Driven is pleased to announce the acquisition of Omnivere.





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