Mobile messaging applications are front and center today. News about the proliferating use of these applications seems to dominate headlines around the globe. Whether spotlighting their utility in advancing business objectives or ruminating over indiscretions shared through text messages, there is no getting away from the reality that messaging applications—for better or for worse—are a significant part of daily life.
Among messaging apps that have grown in popularity, perhaps none is as trendy as ephemeral messaging. And for good reason. With its ability to automate the destruction of content shared with others, ephemeral messaging offers organizations an intriguingly robust option to strengthen aspects of their corporate information governance programs. This feature, combined with the enhanced ability to communicate confidentially, make ephemeral messaging a viable communication option for companies and their employees.